Gillette just released a "short film" commercial that takes on toxic masculinity.
Asking if our men are being the best they can be, Gillette references the #MeToo movement and the age old excuse for the way men behave, "boys will be boys."
Instead of using that excuse, parents are encouraged to hold their sons to a higher standard, as highlighted by the commercial. It encourages men to speak up for women and one another, because "the boys watching today will be the men of tomorrow."
You won't regret having your children watch this video... and have some tissues handy for yourself... it's an emotional ride. Get ready to have all the feels.