Snapchat loses $800 million after Rihanna responds to offensive ad.

Rihanna did not take lightly to a violent Snapchat ad featuring the pop titan and her former flame Chris Brown, so she took to Instagram Story to slam the tone-deaf graphic, which asked users whether they'd prefer to slap the star or punch Breezy.


Via: James Dinh

The singer tore into the app on Thursday for allowing an offensive ad to appear on its platform. Her remark sent Snap (SNAP)'s stock down nearly 4%, erasing nearly $800 million from its market value. Snap's stock opened slightly down Friday.


Via: Money CNN

 

“Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb!” she wrote. “You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet….you let us down! Shame on you. Throw the whole app-oligy away.”

SNAPCHAT RESPONDED:

“This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again,” a Snapchat spokesperson wrote to CNBC.

 
 
 
 

 

SNAPCHAT is really taking some major L's in 2018... Lets not forget the time reality TV star Kylie Jenner said she is no longer using the app. The plunge wiped about $1.3 billion off the company's market value. 

 
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